Hello My Name is Awesome - Alexandra Watkins
Hello My Name is Awesome - Alexandra Watkins

Hello My Name Is Awesome - Alexandra Watkins

book

“Anytime you have to make excuses for your name, you're apologizing for it. And when you apologize for your name, your brand is devalued.”


Order your copy from Amazon here.

“Anytime you have to make excuses for your name, you're apologizing for it. And when you apologize for your name, your brand is devalued.”

So what?

For a name to be awesome, it must embody a tricky trifecta. It must (1) feel like a real word, (2) be intuitive to pronounce, and (3) be intuitive to spell.

The SMILE Acronym

  • Suggestive
  • Memorable
  • Imagery
  • Legs
  • Emotional

The SCRATCH Acronym

  • Spelling challenged – looks like a typo
  • Copycat – resembles competitors' names
  • Restrictive – limits future growth - 99¢ store
  • Annoying – seems forced, frustrates customers
  • Tame – feels flat, descriptive, uninspired
  • Curse of knowledge – speaks only to insiders
  • Hard to pronounce – confuses and distances customers

Domain Name Secrets

  • Not owning the exact name match. Okay – facebook.com started as thefacebook.com
  • Google eliminates the guesswork
  • Settle on your brand name, then get a domain name
  • Offer 30% less to make a buy offer
  • Short isn't necessarily better

Domain Name Strategies

  • Add a modifier – worldofXXX.com, XXXXlife.com, buy, enjoy, hello, shop...
  • Use Domain Name Suggestion Tool:  NameStudio.com
  • Try a memorable phrase - GreenbergSmokedTurkey.com vs. GobbleGobble.com
  • Make your domain name a call to action - just do it - Nike
  • Consider a .net or .biz extension

Steer Clear of

  • names that you have to spell out
  • an obscure extension
  • .org for a for-profit business
  • belief domain gives you a trademark
  • SLURL (slur and URL) - PenIsland.net (PenisLand.net)

Research Resources

3Brainstorming sources


Share this post